Royalties for Artisans
Learn more about our model below.
Collaborate With Us
Mahila Print Design Library
Order fabric (Coming Soon)
License Mahila Print Designs
Use our design on the medium of your choice
Co-Design and Collaboration in Bagru
Design with Mahila Print
Visit us in Bagru! Email firstname.lastname@example.org to get started.
Choose a form of collaboration
1. Purchase fabric from the Mahila Print Design Library (5% Royalty paid to Artisan Designer) COMING SOON.
2. License an existing design (transferable to any medium).
3. Visit Mahila Print in Bagru and participate in a co-design workshop.
Form collaboration or licensing agreement
Every collaboration is unique.
Depending on how you want to work with us, our Advisory Board will draft a mutually beneficial agreement within the Cultural Intellectual Property Rights Initiative framework.
Create your product
Once the agreement is signed, it's time to start creating!
How does collaborative design practice relate to the traditional craft of block printing?
Block printing is an ancient way of decorating the surface of the fabric by hand using hand-carved blocks (from wood, metal or combining both materials). The craft developed over centuries in different communities across India (and other places in the world). To achieve the final result, the process requires the collaboration of different communities – farmers growing plants used for natural dyes and fiber, block makers who carve wooden blocks, Dhobi (washers), Rangrez (dyers) and Chhipa (printers) among others. Many traditional patterns were developed within the communities and reflecting their beliefs and ways of life.
From a cultural and intellectual perspective, the knowledge and practice of a craft belong to the source communities, often being passed down from generation to generation. Often times outsiders take only the technique and designs without recognizing the intellectual and cultural rights of the community. We believe this behavior is culturally unethical. It depletes the intangible cultural heritage of the community, devalues the knowledge of craftspeople and reduces artisans to simple factors of production.
In order to work ethically with Indigenous crafts communities, it is important to consider artisans as equal knowledge partners and recognize their legal rights. Facilitating co-creation and amplifying the creative voice of the artisans enables them to reclaim ownership of their craft heritage. Such an approach also has the power to inspire the new generation of craftspeople and avert the extinction of craft techniques.
Our aim is to support the artisans so they can, in today’s world of post-colonialism, anthropocén, and ecocide, reclaim their rightful ownership of various craft practices and designs.
What makes working with us unique?
Contractual recognition of intellectual property rights and distribution of royalties to women artisans.
Original designs made by women artisans. We believe Artisans are co-creators and knowledge partners.
Empowering and motivating women Artisans through training and enabling the creation of new designs with traditional techniques.
Open source and open book. We are fully transparent from beginning to end of our supply chain.
CRAFT. INNOVATION. PROTECTION.
What keeps us grounded?
Block printing is an ancient way of decorating the surface of the fabric by hand using hand-carved blocks. The craft developed over centuries in different communities across India (and other places in the world). To achieve the final result, the process requires the collaboration of different communities. Many traditional patterns were developed within the communities and reflecting their beliefs and ways of life.
We have created a new model of codesign, collaboration, and indigenous craft protection. Using our design skills training workshops we generate innovative motifs and patterns with indigenous craft communities and designers from around the world. The outcome of these workshops is protected and licensed for makers to use around the world. Our in house label creates new products, giving these newly minted designs a platform for sale around the world.
The 3 C's Rule
Ethical and sustainable collaboration with artisan communities requires the informed consent of the artisan, crediting the source community, and fair compensation for the knowledge and input. CIPRI (Cultural Intellectual Property Rights Initiative) has developed the 3 cs rule as a tool for businesses that want to collaborate and work with artisans and indigenous communities. The 3 cs are consent, credit, and compensation.
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Creative freedom, recognition of cultural IP Rights and fair compensation for Women Artisans.
©Mahila Print 2020