Royalties for Artisans
Creative freedom, recognition of cultural IP Rights and fair compensation for Women Artisans.
CRAFT. INNOVATION. PROTECTION.
What keeps us grounded?
Block printing is an ancient way of decorating the surface of the fabric by hand using hand-carved blocks. The craft developed over centuries in different communities across India (and other places in the world). To achieve the final result, the process requires the collaboration of different communities. Many traditional patterns were developed within the communities and reflecting their beliefs and ways of life.
We have created a new model of codesign, collaboration, and indigenous craft protection. Using our design skills training workshops we generate innovative motifs and patterns with indigenous craft communities and designers from around the world. The outcome of these workshops is protected and licensed for makers to use around the world. Our in house label creates new products, giving these newly minted designs a platform for sale around the world.
The 3 C's Rule
Ethical and sustainable collaboration with artisan communities requires the informed consent of the artisan, crediting the source community, and fair compensation for the knowledge and input. CIPRI (Cultural Intellectual Property Rights Initiative) has developed the 3 cs rule as a tool for businesses that want to collaborate and work with artisans and indigenous communities. The 3 cs are consent, credit, and compensation.
Meet the Print Design Team
Codesign with Mahila Print
View our Design Library
The mission of Mahila Print is to develop and protect block print designs by Women Artisans in Bagru, India. Our design library and collaboration agreements provide a new framework that ensures recognition of cultural IP rights while welcoming codesign with brands from around the world.
“CRAFT HAS BEEN A VEHICLE TO THINK ABOUT SELF-SUFFICIENCY, SELF-EMPOWERMENT, COMMUNAL EXPERIENCE AND HAPPINESS IN WORK, AS WELL AS A TOOL FOR FIGHTING POVERTY AND OPPRESSION"
MILADA BURCIKOVA / cultural theorist
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©Mahila Print 2020